california department of public health

Homepage Refresh – Modernization & Branding Update

I led the visual and branding refresh of the California Department of Public Health’s homepage and key global elements, modernizing the design to reflect CDPH’s evolving digital presence. The previous design had become outdated, and this project focused on enhancing aesthetics and branding consistency while navigating the constraints of an existing template and a small IT team with limited capacity for complex development changes.

My Role & Contributions

Role: Website Strategy & UX Lead

Collaborators: UX Specialist, Graphic Designer, Developers

• Brand Integration & Visual Direction – Partnered with a graphic designer to apply CDPH’s updated branding, creating a cleaner, more modern look.

• Wireframing & UX Strategy – Worked with a UX specialist to develop wireframes in Figma, ensuring a seamless and functional homepage refresh.

• Development Oversight & Problem-Solving – Collaborated with CDPH developers and IT to implement the new homepage design and global elements within the constraints of a rigid template, ensuring impactful updates without major backend modifications.

Impact

• Modernized the CDPH homepage and key global elements while working within technical limitations.

• Enhanced branding consistency across CDPH’s digital presence without requiring complex development changes.

• Overcame template and IT constraints to successfully implement a more user-friendly and visually updated online experience.