Let’s be honest. Being an entrepreneur is tough. It’s scary. It’s expensive. It’s a risk. But if it’s something you are passionate about, it’s something you must do. Having a brand that is appealing to the eye can make or break someone from trusting you as a blogger, influencer, creative professional, or store.

I’ve been an entrepreneur, so I know it’s not in everyone’s budget to be able to pay for a $600-$2000 logo. However, if you know what you want, and you don’t want it made from Canva. I got you, I can help you get the logo you want designed for less than $50.

As a disclaimer and a way not to discredit designers, this may not work for ALL logos, but this is a great start if you want to to get your company up and running quickly with something visually appealing. If this is you, have no fear, I got you.

If you don’t like to read all that fluff and bullshit and get to the main point… here you go boo.

Creative Market is one of my favorite markets. Creative Market is bomb, because they sell fonts, graphics, stock photos, icons, and more. You can pretty much find anything, purchase it, and either use it to create a logo OR use a template to create something you don’t have the time to create from scratch. There are a ton of logo packs that you can download and edit using Adobe Creative Cloud or even Canva!

Try it now.

Search for “logos” under graphics, and boom.

One of my first consults was with someone who wanted to re-do their logo for their online store. She had her vision, and she knew what she wanted, but could not afford to pay for my logo package. I gave here these steps, she followed through, and surely enough a few days later she showed me the new logo! She was able to redesign her logo for her store to her liking, just as she envisioned.

After you design your logo and tweak it to your liking to produce a final product, you should pick some brand colors. I love going to Color Lovers to find color inspiration. I recommend typing keywords out that describe your brand and search for palettes. Use those keywords to search and find any colors or palettes you are drawn to. After choosing brand colors, it’s time to make a style guide.

Style Guide

It is SO important for brands to have a style guide. It’s an annoying step, but it will ensure that your brand is cohesive throughout everything you do. For example, because you have a style guide you’ll never be stuck with one designer. This style guide can be used by whomever, and if they follow it, it will remain cohesive.

Now, you may be wondering what the hell is a style guide? You can click that link for the extended version, but here’s the nitty-gritty. It usually consists of the following:

Color
Typography
Imagery
Paragraph Styles
Brand Strategy
Logo Strategy
Stationery
Social Media

At the bare minimum, you need the items in bold. But seriously, why not do everything else? You’ll just be forced to do it later, so fucking do it!

Also, if designing a style guide makes you feel as overwhelmed as it makes me, you can always purchase a style guide template at Creative Market and plug the info in. Good luck!

S/O to Desiree for sharing this resource on logos! Some great statistic to read before designing your own logo.

I’d love to see the logos you end up creating in the comments.

Share your experience below!

How to design the logo you want for less than $50